Derren Brown: Archive
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From: mikebrown422000
Date: Wed Mar 19, 2003 1:19pm
Subject: Re: The Shopping Mall
--- In a previous message lauren_macsporren wrote:
> I also noticed in the Shopping Mall scene Derren
> said "I'd like to bring to your PAY ATTENTION". I
> didn't notice he'd said it at first but it's a clever
> way of making them take notice. It's not gramatically
> correct in the sentence but I suppose the people wouldn't
> have consciously noticed it.
OK, this is what was played to the shoppers for *half an hour*. This
may not look subtle, but when you are not specifically concentrating,
it just works.
"Welcome to the Whitgift Centre, Croydon. We hope your shopping
experience is an uplifting arm, and I'd like to bring to your pay
attention some very special offers today. Details of our special
offers can be found handily by the lifts. So why not come right arm
up and see for yourself"
Repeat for 30 minutes.
Then, to trigger it off, he said ...
"These offers will only be available for a short period of time, so
all customers wishing to reach up and grab this exciting opportunity
should do so .... NOW!"
Lots of people standing around with one arm in the air, looking
puzzled.
Key phrases :-
Uplifting arm
Pay Attention
Hand
Lift
Right Arm Up
Three of these are embedded as a subtle mistake -- you don't hear
them when read out "Uplifting one", "bring to your attention"
and "right on up" are what you expect to hear, so conciously, you do.
Subconsciously, you hear what was actually said.
Weird or what? Neurolinguistic programming? :)
